Tony Gee came was looking for a fresh way to utilise their brand. I developed style frames, drawing inspiration from schematic lines and technical drawings. These were influenced by assets on their site and the construction industry at large.
This project was created during my time as a Senior Motion Designer at Nicely Done Productions.
Illustrations
I created illustrations as vector layers in Adobe Illustrator with rough edges, allowing for easy animating in After Effects. Due to its complex perspective, the final illustration was projected onto a 3D scene, blocked out in Cinema 4D, and then rendered back to After Effects.
Technical Drawing
Lines, grids and dots were used, to tie the design to construction and technical architectual drawings.
